The managed security services sector is expected to experience significant growth in the coming years. According to estimates, the market is projected to reach USD $56.6 billion by 2027, with over 80% of managed service providers (MSPs) currently offering managed detection and response services. Almost all providers are planning to expand their portfolios with additional security services. AvePoint, a leading provider of cloud-based services, has responded to this growing demand by introducing new data security and management features to its Elements Platform. These updates are designed to support MSPs in securing client data and introducing new service lines as the demand for managed security grows.
This move is timely, as AvePoint has recently acquired Ydentic and rolled out its next-generation Elements Platform earlier in 2025. The platform is equipped with the latest technologies and features to meet the evolving needs of MSPs and their clients.
The main goals of AvePoint’s updates are to empower MSPs to:
* **Secure client data**: Protect sensitive information from unauthorized access, breaches, and other security threats. * **Introduce new service lines**: Expand their portfolios with additional security services to stay competitive and attract new clients. * **Maintain operational efficiency**: Reduce administrative workload and improve operational efficiency to improve profitability. These objectives are aligned with AvePoint’s vision of providing a comprehensive platform for MSPs to manage their clients’ critical business data.
Key Features of the Updated Elements Platform
The updated Elements Platform includes two main features:
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- Enhanced User Lifecycle Management capabilities
- Unified Device Management and Security capabilities
The first feature, Enhanced User Lifecycle Management, provides automation for tasks related to user provisioning and management. MSPs can:
* Enforce Multi-Factor Authentication (MFA) to secure user accounts
* Revoke active user sessions and manage user access securely across client environments
* Reduce administrative workload and improve operational efficiency
The second feature, Unified Device Management, enables central management of devices across multiple clients. This feature allows MSPs to:
* Automate processes like setting compliance policies, deploying applications, and enforcing security protocols
* Maintain security while allowing services to scale according to demand
Benefits for MSPs and Channel Partners
The benefits of AvePoint’s updates are multifaceted:
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Efficiency gains**: Reduce administrative workload and improve operational efficiency to improve profitability. *
Enhanced security**: Protect client data from unauthorized access, breaches, and other security threats. *
Revenue growth**: Introduce new service lines and expand their portfolios with additional security services. *
Improved customer satisfaction**: Deliver more intelligent and proactive data security, governance, and management strategies to their customers. According to AvePoint, its global partner programme, which includes approximately 5,000 MSPs, value-added resellers, and systems integrators, is designed to equip partners with technologies suitable for a variety of collaboration environments, including Microsoft, Google, and Salesforce platforms.
Support from Microsoft
Microsoft has also commented on AvePoint’s latest developments. Heather Deggans, Vice President ISV Partnerships at Microsoft, stated:
* “AvePoint continues to develop solutions purpose-built for partners that benefit everyone who uses Microsoft technology.”
* “With the latest enhancements to the AvePoint Elements Platform, partners can deliver more intelligent and proactive data security, governance, and management strategies to their customers.”
* “This level of automation and efficiency in one single solution allows users to forge more effective and resilient digital workplaces and make the most of their Microsoft investments.”
In conclusion, AvePoint’s updates to its Elements Platform demonstrate its commitment to supporting MSPs and channel partners in the growing managed security services sector. By introducing new data security and management features, AvePoint empowers MSPs to secure client data, introduce new service lines, and maintain operational efficiency, ultimately driving business growth and profitability.
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